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Hello, I am

Rahul Menon

Data Science Professional | Turning Data into Decisions: Where Insight Meets Innovation

Who am I ?

A Data Scientist Located In Our Lovely Earth

With about 3+ years of work experience as a seasoned Data Scientist, I have navigated the landscapes of various industry domains, including CPG, marketing analytics, and management consulting where I have skill-fully wielded a vast array of tools and technologies, such as Python, SQL, ML, Power BI and NLP. Focusing on data-intensive applications, my accomplishments, and substantial contributions led to greater exposure, where I managed a team, ensuring timely deliverables, mentoring the new inductees, and working with individuals across the world on multifaceted problems that required holistic solutions, enhancing my interpersonal skills that facilitated client relationships.

Personal Info

  • Birthdate : 1st May 1997
  • Email : rahulravimenon97@gmail.com | rahulm@uchicago.edu
  • Phone : +1 (765) 476-6104
  • Skype : rahul_menon
  • Address : Chicago, Illinois, 60637.

My Expertise

Machine Learning

Mastering the art of turning data into decisions, my expertise in Supervised & Unsupervised learning and Artificial Neural Network transforms complexity into clarity, propelling innovation with every algorithm I craft.


Data Visualization

With a dash of creativity and a palette of data, I paint stories that leap off the screen, showcasing my mastery in MS Excel and Power BI.


Marketing Analytics

Unveiling the hidden patterns in consumer behavior, I harness the power of numbers to sculpt strategies, proving that in the world of marketing, every click tells a tale using Market Mix Modelling


My Resume

Work Experience

Data Scientist

Accenture Applied Intelligence (Jan 21 - Jul 23)

● Spearheaded a team of 5 to build end-to-end models using Generalized Linear Mix Regression methodology (GLM, Market Mix Modeling - MMM) to quantify the impact of media exposures and spends across 12+ brands in EU zone. ● Optimized media spends of $20M+ across digital channels and brands, resulting in a 20% increase in YoY ROI and a significant 15% boost in incremental volume and provided recommendations that drove a remarkable maximization of net revenue contributing to a $2.5M+ revenue uplift. ● Achieved a remarkable 12% improvement in the effectiveness of marketing spends across multiple campaigns and media flighting for target brands through media budget allocation which further resulted in enhanced campaign performance and augmented brand visibility. ● Collaborated and communicated closely with cross-functional marketing teams to identify and proactively address campaign performance issues, resulting in a remarkable 18% increase in overall performance metrics and market penetration. ● Devised several automation codes using Python in the pre-processing and modeling segments, resulting in a reduction of pre-processing time from 2 hours to an efficient 30 minutes.


Data Analyst

MedTourEasy (Jan 20 - Dec 20)

● Formulated a blood donation prediction model using RandomForest Regressor, resulting in a 15% improvement in R2 score compared to the baseline model which helped enable precise forecasting of the number of individuals donating blood within a given time. ● Developed comprehensive dashboards utilizing Power BI to analyze and track KPIs, resulting in 22% increase in blood donation campaign efficiency and donor acquisition of 75+ people. ● Obtained exceptional results by conducting statistical analysis, generating detailed reports, and leveraging measurable outcomes to uncover valuable trends.


Business Analyst Intern

EPG Strategy & Consuting (Sep 19 - Dec 19)

● Worked on pre-processing and data cleaning of data raw using MS Excel. ● Created a dashboard summarizing the parameters considered to analyze performance of KPIs implemented using Power BI.

Education

University of Chicago

M.Sc Applied Data Science (Aug 23 - Dec 24)

Coursework: Statistical Analysis | Big Data Platform | Data Science for Consulting


Vellore Institute of Technology

B.Tech Chemical Engineering (Jun 15 - Apr 19)

Coursework: Statistics | Calculus | Microeconomics | Business Analytics | Python Programming & Object Oriented Programming

500

Hours Worked

50K

Project Finished

200K

Happy Clients

2k

Coffee Drinked

My Skills

Programming Language

Python (NumPy, Pandas, Matplotlib, Seaborn, Regex, Scikit-Learn, NLTK, Tensorflow, Keras) | R Language

Machine Learning Competenies

Supervised Learning (Regression, Classification, Decision Tree, Random Forest, SVM, AdaBoost, XGBoost) | Unsupervised Learning (K-Means & Hierarchical Clustering, PCA) | Natural Language Processing (NLP) | Artificial Neural Network (ANN) | Model Deployment

Domain Expertise

Statistical Analysis | Consumer Marketing Analytics | Predictive Modeling

Soft Skills

Problem Solving | Strong Communication and Collaboration | Teamwork | Attention to detail | Good Analytical Skills

Other Tools

SQL | Power BI (Dashboards, Data Reporting & Dax) | Azure | Microsoft Office (Excel, PowerPoint) | Jupyter Notebook

Hobbies

Travelling | Basketball | Reading | Cooking

My Projects

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Talent Retention Strategy using Predictive Modeling

Performed exploratory data analysis to find relation between different factors affecting the attrition of employees present in a company. Obtained a ROC score of 94% by implementing RandomForest Classifier which was deployed using Heroku. The model will seek to provide actionable insights to retain valuable talent and improve overall workforce stability and performance.

Project Link
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Unravelling Customer Emotions in Air Travel through Twitter Data Analysis

Predicted customer sentiment based on the Twitter reviews about an airline using Naïve Bayes Classifier by using techniques like tokenization, bag of words (Bigram, Ngram) & Feature Extraction (Count Vectorizer, TF-IDF) which helped achieve accuracy of 90%, providing insights into customer satisfaction, allowing airlines to make better decisions, improve services, and enhance experiences.

Project Link
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Transforming Walmart Store Sales Forecasting

Forecasted sales of a Walmart Store using Linear Regression. Adopted hyperparameter tuning (Grid Search, Randomized Search CV) and Regularization Techniques (Lasso Regression - L1) which decreased the RMSE metric by 30% allowing to better optimize inventory management, enhance customer experience, and drive significant revenue growth for Walmart stores.

Project Link
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Shaping Healthier Futures: Advancing Diabetes Risk Anticipation through Predictive Modeling

Through this project, I am committed to harnessing cutting-edge predictive analytics in the realm of diabetes management. By accurately forecasting potential diabetes cases using logistic regression, we can enable early interventions, personalized treatment plans, and ultimately contribute to improved patient outcomes and a healthier society.

Project Link
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Elevating Patient Care: Proactive Hospital Readmission Avoidance

This project is driven by the goal of implementing predictive analytics to proactively address hospital readmissions. By identifying patterns and risk factors, we can empower medical teams to intervene, enhance patient care strategies, and minimize unnecessary hospital visits, ultimately leading to improved patient well-being and optimized healthcare resources.

Project Link
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Enriching Travel Experiences: Anticipating Hotel Bookings through Data-Driven Insights

This project reflects my dedication to leveraging data science to enhance the way we travel. By developing advanced predictive models for hotel bookings, I am striving to empower travelers with personalized recommendations, optimize hospitality industry operations, and elevate the overall quality of journeys for people around the world.

Project Link
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Augmenting Retail Spaces: Unveiling Strategic Insights through Mall Segmentation Analysis

This project underscores my commitment to revolutionizing retail experiences by employing cutting-edge data science techniques to segment malls effectively. By undertaking this project, I am aiming to offer mall owners actionable insights that can lead to optimized tenant mix, improved visitor engagement, and the creation of vibrant shopping destinations that cater to diverse consumer preferences.

Project Link
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Fostering Effective Connections: Anticipating Telemarketing Success through Data-Backed Strategies

This project embodies my dedication to transforming telemarketing through data science. By predicting telemarketing success, I aim to refine outreach approaches, maximize customer engagement, and empower businesses to cultivate meaningful connections that drive growth and build lasting customer relationships.

Project Link